Virtual Reality in the Interior Design Industry entails working closely with a designer to understand a customer’s needs to create an aesthetically pleasing and functional room. Interior design is commonly thought of as a time-consuming, expensive, and communication-challenging task. Customers often find it difficult to express their needs verbally or through drawings, models, mock-ups, and other means. By concentrating on the rich immersive environment for a better realization, VR technology makes it easier to interact and visualize. Here are some of the ways Virtual Reality can affect Interior Design.
- Dynamic Design Visualisation
The use of game engines to create a realistic interior world allows for complex real-time visualizations. The design is created with interior structures, materials, spatial planning, and ergonomics in mind, allowing the user to move about freely and create their layout. Being within the room gives consumers a unique viewpoint and helps them understand how well the design functions. When used in conjunction, specific VR devices and HMDs such as the Oculus Rift, HTC Vive, Google Cardboard, and Samsung Gear VR will convert mobile devices into VR devices and enable customers to experience a virtually decorated production.
- Help Interior Designers with a Customer-Centric Approach
Interior designers may be more sympathetic by considering the client’s needs and creating an effective design using virtual reality. Interior designers can fulfill a customer’s desires by using a customer-centric design approach. Customers who are enthralled by the interactive environment will see how the pieces fit together, gradually translating into reality, exuding trust in their decisions and creating deeper connections. With the decreasing cost of virtual visualizations, it is now easier for interior designers to collaborate and add greater precision to design that is both accessible and user-friendly.
- VR Catalogs and Customer Engagement
Customers will display projects from the comfort of their own homes when they use augmented reality catalogs. Customers are more engaged and loyal to brands when they have these kinds of interactions. IKEA uses the idea of virtual catalogs, according to Statista, which has been able to boost revenue from 27.6% in 2012 to 35.1 percent in 2016.
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- Reduce Business Operational Cost
Businesses must keep an eye on their bottom line and search for ways to raise profit margins or cut costs. As opposed to conventional approaches, VR is streamlining procedures, reducing man-hours spent on training, recruiting, reducing travel, meetings, encouraging e-advertising, and accelerating design prototyping. Since virtual reality allows for a greater emphasis on revenue generation, the interior design industry has a lot of room to evolve and execute in the future.
- Tapping into New Market Avenues
Due to a change in digital advertising compared to those seen on TV, the next step is to create VR ads. The concept is to create advertisements and material for mobile apps to view. YouTube is now focusing on developing virtual reality marketing solutions. VR is bringing a whole new dimension to conventional storytelling by encouraging user interaction to illustrate attributes and functionality. According to a Nielsen report, VR elicited a 17 percent higher emotional response than 360 videos and kept users engaged for 16 percent longer because it offered an immersive value proposition.
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VR, like moving images before it and photography before it, is a completely new way of visualizing objects. As we all know, such innovative new tools inevitably lead to new modes of communication, new ways of living, and new art forms. While still in its infancy, virtual reality (VR) is an empowering technology that, via sophisticated visualization techniques, allows for enhanced communication and design. The [x]cube LABS team is excited about the potential of virtual reality in the interior design space and has developed VR solutions for businesses all over the world.